Ten years ago, Stacey Head was renovating a property when a nail went straight through her foot. The Queensland entrepreneur quickly discovered there wasn’t a single decent work boot designed for women. That frustration sparked she wear, an online brand that’s since become a leader in women’s safety footwear and workwear, expanding from a humble garage setup into global distribution and even a physical retail store.
In today’s episode, Stacey shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement.
Today, we’re discussing…
- The scrappy early days of launching she wear with zero experience
- The moment her website exploded
- Why Meta’s changes are forcing authentic brands to rethink socials
- How virtual fittings are driving trust and conversion online
- The power of word of mouth for creating an engaged community
- What AI could mean for the future of fit and personalisation
- Becoming a leader in a male-dominated field
3:58 Nail Through Foot: The Catalyst
5:30 Why Men’s Boots Fail Women
13:43 Expanding the Brand: Beyond Shoes, to Workwear
18:54 Creating a Safe Space: The New Store Experience
23:52 Community and Engagement: The Power of Word of Mouth
26:35 The Impact of Virtual Fitting
32:35 Forecasting Demand in Footwear
35:46 The Myth of Unisex
42:36 Women in Male-Dominated Fields
Before you leave…
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