In this episode of Add To Cart, we sit down with Liam Millward, Co-Founder and CEO of Instant, and Sean Meyer, Founder of Leelo Active.
Liam’s story is nothing short of inspiring—from launching his first business at 13 to building Instant, a tech company that’s shaking up the eCommerce world with its revolutionary automation tools. Today, we focus on one of Instant’s latest market offerings, Instant Audiences, and explore how it’s helping brands like Stax, FAYT the Label, and Toys R Us increase conversions and drive serious revenue growth.
We also hear from Sean, who takes us behind the scenes of how Instant Audiences has supercharged his brand, Leelo Active, by transforming customer engagement strategy. If you’re ready to dive into the world of automation, this episode is packed with valuable insights. We’ll be exploring everything you need to know about how it works—covering key details like implementation, costs, and privacy concerns and give practical tips for engaging your anonymous visitors.
Stop Leaving Money on the Table: Engaging Unidentified Visitors
Let’s face it—eCommerce brands spend a ton of money driving traffic to their websites, but a staggering 98% of visitors leave without making a purchase. Most brands don’t know who these people are, and that’s where they’re leaving money on the table. But Liam Millward has a solution: Instant Audiences.
“We identify these anonymous shoppers who come to your site but don’t convert. Then we help brands re-engage them through targeted emails or ads, turning what would’ve been a missed opportunity into revenue.”
This tool has been a game-changer for brands like Leelo Active. Sean Meyer shared how this feature helped his brand capture customers who had shown interest but hadn’t followed through.
“We were able to re-engage people who visited our website but didn’t make a purchase. Whether they were browsing or hesitating, we sent them targeted emails that brought them back to the site to complete their orders.”
By re-engaging these previously unidentified visitors, Leelo Active was able to recover lost sales and nurture potential customers who might have slipped away. It’s not just about making that first sale—it’s about keeping them engaged and coming back for more.
Easy Setup, Immediate ROI
In ecom time is quite literally money. Instant Audiences understands that. One of the standout features of this tool is how fast it can start delivering results. According to Sean Meyer, the implementation process was quick and painless.
“We got Instant Audiences up and running in under an hour…And within the first 30 days, we saw a 25x return on investment—that’s an extra $66,000 in revenue that we would’ve missed out on.”
Think about that for a second. How many tools out there can deliver that kind of ROI so quickly? Not many! Instant Audiences is designed to be a plug-and-play solution that doesn’t require weeks of setup or constant tweaking. Once you’ve got it running, it works behind the scenes, automating the retargeting process and capturing sales from customers you would’ve otherwise lost. As Sean put it:
“It’s rare to find a tool that’s so easy to implement and starts delivering results right away. It made a huge difference to our bottom line. We went from a spare bedroom to a business on track to hit $10 million in revenue, and tools like Instant Audiences have been a big part of that success.”
Mastering the Art of Timing in Email Marketing
When it comes to marketing, timing is everything, and Instant Audiences helps brands nail it with precision. Gone are the days of guessing when to send emails—this tool identifies when shoppers are most likely to convert based on their behaviour. Liam explained how the tool is making marketing easy for big brands and SMEs alike:
“We track key indicators of purchase intent, like when a shopper visits the same product page multiple times. Once we know they’re highly interested, we automatically trigger a personalised email within 1-2 hours to bring them back to the site”
Sean shared how this precise timing has worked wonders for Leelo Active. It’s not just about sending more emails—it’s about sending better, more timely ones that actually convert.
“It’s all about sending the right message at the right moment…These emails don’t feel spammy because they’re relevant, personalised, and triggered based on real-time behaviour. That’s what gets customers over the line without overwhelming them.”
If you want to get ahead as a brand, it’s crucial to keep customers engaged without being intrusive. By leveraging Instant Audiences, Leelo Active, along with other big Aussie brands, can strike the perfect balance between staying top-of-mind and avoiding the dreaded ‘email overload.’
A Masterclass in Automation and Growth
Liam and Sean’s insights provide a masterclass in how eCommerce brands can harness the power of automation to boost their growth. Whether it’s engaging unidentified visitors, getting immediate ROI from a seamless setup, or perfecting the timing of your retargeting emails, Instant Audiences is a tool that’s helping brands turn potential losses into big wins. Liam is excited about helping as many businesses up their revenue as possible.
“Our goal with Instant Audiences is to help brands identify and engage their shoppers more effectively. By leveraging data and automation, we can deliver significant revenue impact without the guesswork.”
To learn more about how Instant Audiences can help your brand maximise revenue through automation and customer engagement, visit their website.
