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[Voiceover]: Welcome to the checkout. We catch up with previous add to cut guests and ask them five quick questions to get to know them better and leave you with a little extra inspiration to get through your Friday. Here's your host, Bushy.
[Ad]: Today's checkout features Justin Bausch, CRM Manager from Rideaware, the fitness apparel brand founded in 2009. The brand's range is specific, specifically designed to mold to the muscular physique of athletes and bodybuilders of any size to
Nathan Bush: ensure comfort and style. I'm sure we can all relate to that.
[Ad]: In recent years Riderwear has developed four gym locations in South Australia and Justin leads their CRM and personalization efforts as they continue to expand.
Nathan Bush: Justin, thank you for joining us on the checkout. We had a great conversation with you on our main episode with Amarsys talking about all the amazing things that RideAware is doing. I love how you are opening gyms and pulling that data in. That's really exciting. Omnichannel to the next level. But I've got five quick questions to learn more about you. Number one, what's the weirdest thing that you've ever bought online?
Justin Bausch: The weirdest thing. Now let's keep this PG rated. The weirdest thing I've ever bought online. I don't know if this weird but I would probably just say like just costumes for for my dog. Honestly like I don't know, I'm really festive with that. You know when it comes to Easter and Christmas and stuff like that. So I'm always just buying little kind of things to embarrass my dog with. So I would probably, I would probably say that.
Nathan Bush: What kind of dog you got?
Justin Bausch: A cavoodle. Hang on, see if we can bring him up Here.
Nathan Bush: Oh, cute. There you go. What's the non PG answer? No, actually number two, which retailer has most inspired you recently?
Justin Bausch: Definitely probably City beach, which is another Amasis customer. And I think because you know, they're just like me, you know, I mean they're a small CRM team. They really push the boundaries and they utilize all the tech. Like I feel like they're no BS marketers as well and just listening to them and just us kind of having chats and you know, we're very similar in that space. So I think, you know, I'm very receptive to people that they're not about buzzwords with marketing, they're just about getting shit done and results and you know, I definitely have had very constructive conversations with them.
Nathan Bush: Big shout out to Mike and the team there. Good work. All right, number three, name a piece of tech that you or your e commerce business couldn't live without. I'm going to give you two here because I think one's a gimme. So I'm going to give you two pieces of tech that your business couldn't live without.
Justin Bausch: So I would say with the master it's probably Max AI, which is now called a. What's the new name for it now, Tom AI Segmentation. Yeah, that's the one. So that one and definitely probably web channel. Like the example I mentioned earlier about showing the different pop ups and banners and driving that personalization. It's brought in so many people that have like unsubscribed, not subscribed before and you know, people that have abandoned their carts but they're not actually subscribed, they're getting abandoned cart messages in the web channel as their banners. So like it's, it's, it's been a lifesaver for us and generated a lot more revenue.
Nathan Bush: That was such a great tip. If you missed that one, go back to the main episode because Justin talks about how even if you've got customers who have unsubscribed from email that you can use other channels like web banners to bring them back in legally and not to piss them off. So great tip there. All right, number four, can you recommend a book or a podcast that our listeners should immediately get into?
Justin Bausch: Podcast add to cart.
Nathan Bush: It's, it's a, that's not bad.
Justin Bausch: It's a good one. Books. To be honest, I actually don't read many, many books or, or that, that space. So I would just say self development books like Atomic Habits and stuff like that. Honestly, because I feel like when I, when I read about productivity in that space. I just become a more productive person when it comes, when it comes to work and everything just has a great domino effect on me. I think the best ways to learn about marketing and stuff like that is just to, just to try everything yourself and get these little tips and things like these podcasts and stuff. So, yeah, I would just say Atomic Habits for a book, to be honest.
Nathan Bush: It's a good one. I love that book. All right, number five, what's your biggest challenge today?
Justin Bausch: Probably trying to always innovate and, and not be stuck in the same thing. And, you know, I'm always pushing the boundaries and a lot of it's reliant on new tech and, you know, it's great that a masters is coming out with all these new, different, exciting features and they're keeping up with, with the industry because that's, you know, what drives me able to, to do new things. But it can definitely get stale within, within email marketing, you're also reliant on your, on your, the company that you work for when they bring out new products and new releases, right? Like, I mean, if the company's not innovating, then you can't really do much as email marketing. You can only send out so many emails about a specific product or a specific information where they're just going to tune out. So keeping things fresh is, I think, is quite challenging. And that's why probably I try to counter that with all my new AB testing that I do because I always try to keep it fresh. So, yeah, always just trying to mix it up.
Nathan Bush: You strike me as someone who's endlessly curious and won't settle for the status quo. And I think that's, you know, a great mindset for anyone in E commerce and in that customer space. So, Justin, thank you so much for sharing that with us on the checkout. It's been great chatting with you.
Justin Bausch: Thanks, Nathan.
[Ad]: To hear more from Justin, jump back into our very special exclusive episode number 409, where Justin is just joined by Tom Harris, Chief Revenue Officer at Amasis, to talk all things personalization, what's on his A B testing calendar, and how
Nathan Bush: to bring back unsubscribers.
[Ad]: Thanks for listening. And until next time, keep adding to cartoon.
