In this episode of Add To Cart, we checkout Anthony Seymour-Walsh, CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases – compared to 15% in the UK – we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back – from 1% to 20% on every purchase.
Can you recommend a book or a podcast that our listeners should immediately get into?
One of my favourites is The Tipping Point by Malcom Gladwell. I love that for a couple of reasons.
The central theme of that book is that very small changes can add up to be the tipping point to achieve some mass outcome.
I think about that in my life, in work, in almost every facet and I see so many examples where that is true. The second thing is I love his theory of mavens, so a maven being an expert who educates and teaches others about a particular topic. Why that resonates for me personally and why it should resonate for retailers is when you’ve got a customer who’s had a great experience and they tell their family and friends about it, first if all it’s free and second of all that’s the most powerful convincing agent for driving member conversions.
The Checkout is a short snippet of our conversations.
