Sharon Anderson is the Head of Digital for The Lott, at Tabcorp, Australia’s leading gambling-led entertainment company, listed on the Australian Securities Exchange (ASX).
Since 2015, Sharon has driven the digital strategy that has contributed to a significant increase in sales and customer satisfaction scores across The Lott’s digital channels.
Sharon is passionate about innovation, customer centricity and data-driven decision making. She has led and worked directly with teams across marketing and technology to transform products, people, and processes at all levels within the organisation.
In this episode of Add To Cart, we checkout Sharon Anderson, Head of Digital Lotteries at The Lott, known for their brands including Powerball, Oz Lotto and Instant Scratch Its. Questions answered in this episode include… What is the...
In this episode of Add To Cart, we are joined by Sharon Anderson, Head of Digital Lotteries at The Lott. You would know The Lott for their brands including Powerball, Oz Lotto and Instant Scratch Its. This is a unique retailer as there...