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AuthorSharon Anderson

Sharon Anderson is the Head of Digital for The Lott, at Tabcorp, Australia’s leading gambling-led entertainment company, listed on the Australian Securities Exchange (ASX).

Since 2015, Sharon has driven the digital strategy that has contributed to a significant increase in sales and customer satisfaction scores across The Lott’s digital channels.

Sharon is passionate about innovation, customer centricity and data-driven decision making. She has led and worked directly with teams across marketing and technology to transform products, people, and processes at all levels within the organisation.

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