Forget the US and UK—APAC is where the real retail revolution is happening. Ryf Quail explains why Aussie brands need to get on board now.
AuthorRyf Quail
Responsible for the successful launch of Asia Pacific’s biggest retail trade show, NRF: Retail’s Big Show Asia Pacific, Ryf Quail has worked both in the industry and on the industry. Prior to NRF APAC, Ryf stamped iMedia Online Retail Summit Australia as the most loved eCommerce on the calendar delivering an NPS of 87 with a financial performance to match. He also ran iMedia Summits of various flavours across the region. Prior to that he has run digital and media agencies across ANZ, lead digital marketing and CRM across APAC for Deloitte, as well as playing leading roles in Nike Australia’s first eCommerce trial and the launch of Internet Banking for ANZ across Australia and New Zealand. He holds an MBA with the University of Otago and loves Ducati motorcycles!