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AuthorFiona Scrymgeour

A highly experienced, results orientated and innovative Marketing Director with a reputation for sound strategic thinking, planning and visionary leadership. Extensive experience in brand redesign, master-brand strategy and execution, communications & digital marketing that builds brands & businesses. Fiona delivers an entrepreneurial style & thinking within an organisation driving brand equity, market share and profitable results. Extensive experience in new product ideation, process and development with manufacturing industries and eCommerce marketing with strong knowledge of driving website conversion and attribution.