Emilio is a unique blend of a results-driven performance marketer with a keen eye for creative strategies. With experience in hyper-growth startups like Hismile, where he served as the Advertising Manager, Emilio has successfully executed key brand moments and managed budgets in the eight-figure range. Currently, he leads the paid efforts at Muscle Nation, a thriving Australian supplement and apparel brand.
In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand. Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them...
Emilio talks attribution, benchmarking and how to grab attention and convert.