Pete Ceredig-Evans, Founder and CEO of Try With Mirra, is on a mission to fix one of ecommerce’s most frustrating flaws: customers can’t try things on. And instead of solving it with flashy AI or virtual mirrors, he’s done something way more practical. And definitely way more effective.
By letting customers actually try on products at home before committing to buy, Pete is not just reducing friction, he’s flipping the whole buying journey on its head. Try With Mirra is built for Shopify merchants, backed by real customer data, and already powering growth for hundreds of brands in fashion, footwear, skincare and more.
Is “just try it on” the ecommerce conversion hack you didn’t know you needed?
Let’s find that out.
Returns Can Be Your Conversion Engine
Returns have always been the annoying cousin at the ecommerce family BBQ: necessary, but nobody really wants to deal with them. Pete’s approach changes that entirely.
Instead of fighting returns, Try With Mirra embraces the idea that customers want to try before they buy. And, honestly, yes. Is there anything more frustrating than paying for something you haven’t even tried on, only to rip it open and realise the fit’s off or the fabric feels nothing like you expected? Instant disappointment. So the platform delays the purchase decision until after the product is in the customer’s hands, with authorised but uncharged payments and short trial windows. And the data doesn’t lie: brands using the model aren’t overwhelmed with returns, they’re actually seeing higher keep rates and way less cart abandonment.
Just the facts.
Fashion brands cap trials at four items, manage timing tightly (usually 3–4 days post-delivery), and even throw in incentives if customers keep more. The results are truly encouraging: higher AOV, faster return cycles, and happier customers who feel like they actually matter.
Create a Full Outfit Experience
Here’s the thing about Try With Mirra: it’s not just about nailing your size. It’s about letting shoppers build an entire wardrobe, piece by piece, from the comfort of their bedroom. Pete explains how brands encourage customers to trial full outfits, capsule collections, or seasonal looks. And because the items are already in their home, paired with their own wardrobe, the conversion rate climbs fast.
Merchants are leaning into this behaviour with clever UX. From “build your capsule” marketing flows to trial-specific concierge services, the goal isn’t just to sell one pair of jeans, it’s to help the customer feel great in the entire look. And it’s working.
Let Your Merchants Shape the Product
TWM is evolving fast, and every feature they’ve built has come from a real merchant request. Need geo-targeting so only Aussie customers can use the trial feature? Done. Want to make it VIP-only at first? Easy. Want upsell logic that gives a discount if someone keeps the whole basket? Already there.
From sample-based skincare trials with brands like Jurlique, to in-store return integrations, Pete’s team is listening first, building second. Their focus on lean builds, feedback loops, and merchant collaboration has created a product that actually fits into a merchant’s ops stack, without wrecking fulfilment or customer service workflows.
Conclusion: Try It On, Then Try It All
Pete isn’t just giving customers a better checkout button, he’s restoring one of retail’s most powerful tools: the try-on. And in doing so, he’s giving ecommerce brands a smarter way to grow. We’re talking more AOV, better conversion, and fewer returns clogging up the ops team.
For ecommerce leaders serious about experience, Try With Mirra is more than a clever idea. It’s a signal. The brands who rethink how they sell are the ones who will win the next wave of ecommerce. And if you’re not experimenting with trial today, you might be missing the one step that could turn browsers into buyers.
🎧 Want to hear how Pete’s turning returns into revenue, and why brands like Jurlique and Mr Zimmy are jumping on board? The full episode with Pete Ceredig-Evans is now live on the Add To Cart podcast. Tune in wherever you get your pods: we’re talking real results, clever tech, and a seriously fresh take on the online shopping experience.
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