In this special Checkout episode of Add To Cart, we get to know Gai Le Roy, CEO of IAB Australia, as she shares some of the quirks, inspirations, and challenges that shape her leadership in the fast-paced world of digital media and advertising.
With over 25 years of experience, Gai has a wealth of knowledge, but it’s her unique blend of professional expertise and personal passions that truly makes her stand out.
The Weirdest Purchase Online: A Pantomime Playbook
When asked about the weirdest thing she’s ever bought online, Gai took us by surprise. “Last year, I found myself in the position of offering to run a pantomime for the industry… so the natural thing was to go and find a book that tells me how to run a pantomime,” she shared, laughing. Gai ended up deep in the world of self-published books by niche authors who had run pantomimes for their local communities. “I really enjoyed actually spending money with an author… It really did spark joy,” she said, highlighting her appreciation for supporting passionate creators.
Retail Inspiration: Harris Farm and Japanese Retailers
Gai’s recent trip to Japan left her inspired by the country’s retail experiences, from convenience stores to high-end shopping. “Japanese retailers are just amazing,” she said, reflecting on the seamless blend of functionality and customer service that defines the Japanese retail landscape.
Closer to home, Gai finds inspiration in Harris Farm, particularly for their commitment to reducing food waste. “I’m a bit of a greenie, and I hate food wastage… they make it very easy to buy the imperfect stuff,” she explained, appreciating how Harris Farm offers value beyond just price, aligning with her personal values around sustainability.
The Essential Tech: A Simple but Vital Tool
When it comes to technology, Gai’s must-have item is surprisingly simple yet crucial for her daily work: her Dell converter.
It’s magic… I’ve got 10 different versions, and I feel like I’ve got my sort of Swiss Army knife wherever I go.
This small device ensures she’s always ready to connect her tech, no matter the situation, underscoring her practical approach to problem-solving.
Book and Podcast Recommendations: A Blend of Work and Play
For those looking to expand their horizons, Gai recommends the Nudge Podcast, which delves into behavioural science, and Pivot with Kara Swisher and Scott Galloway, which explores the intersection of tech and politics. “I listen to way too many podcasts… In the morning, I listen to work podcasts, and in the afternoon, I listen to literature,” she explained, showing her balanced approach to continuous learning.
Biggest Challenge: Keeping It Light
As someone deeply involved in a demanding industry, Gai recognises the importance of maintaining perspective. When asked about her biggest challenge, she said,
Trying to remember to keep things light at times… there’s a lot going on, but stepping back and recognising the cool stuff is really important.
This reminder to focus on the positive, even amidst challenges, is a testament to her leadership philosophy.
Whether it’s her quirky online purchases, her passion for sustainability, or her commitment to continuous learning, Gai’s insights remind us of the human side of leadership in the fast-evolving world of digital media. Tune in to hear more about the person behind the title, and perhaps find a little inspiration for your own journey.
The Checkout is a short snippet of our conversations.
