[Voiceover]: Welcome to the checkout. We catch up with previous add to cart guests and ask them five quick questions to get to know them better and leave you with a little extra inspiration to get you through your Friday.
[Voiceover]: Today's checkout features Kyle Turner, founder and CEO of Perli, a free app that gives users a virtual dental checkup and also stock an online range of oral care products. Launching in 2020, Perli have raised almost $3 million in seed capital and are on a mission to improve oral health all around the globe.
Nathan Bush: Kyle, thank you so much for joining us on the checkout. Loved our chat earlier, telling the mission for Pearly and all the exciting things and how you're changing the way oral healthcare works in Australia. Really exciting stuff. We're here to learn a little bit more about you. So I've got five quick questions for you. Number one, what's the weirdest thing you've ever bought online?
Kyle Turner: Well, talking to you before this, I was going to say a chest clock, which I've now got a collection of because the first one was shit. But I just remembered I bought an electric mousetrap. I had this super mouse that would just get the traps didn't work, the sticky thing didn't work, and they ate the food and they were running a muck in my house. So you're making them bigger. I bought like a nearly 100 Mousetrap because I was fed up and it is like Alcatraz. They go in and then I'll be asleep upstairs and I hear this. I'm like, we've got another one. They work. They work great. I've lent it out to friends.
Nathan Bush: There we go. What an investment. You could start a business just, you know, renting out electric mice traps for people in need.
Kyle Turner: There you go. There you go.
Nathan Bush: All right, number two, who is your favorite retailer?
Kyle Turner: Who gives a crap? So I've said in the podcast that big fan of Simon what they're doing and they give away half their profits. We've basically copied that up early.
Nathan Bush: It's a good one to copy. Number three, which e commerce practice do you wish was history?
Kyle Turner: Setting up Instagram shop to make your Instagram page shoppable has been a fucking nightmare. So the back end on Facebook, I'm sure there's a lot of e commerce experts that have tried to deal with Facebook ads and setting up your shops. It's just been an absolute nightmare because they've tried to automate everything and you can only have one appeal. When you finally get to a human, it's just terrible.
Nathan Bush: It's a really interesting one. Instagram and the Shoppable component. Because I saw recently they removed the shop icon from the main page and have kind of hidden it in the menu. But they were bullish on shopping via the app for so long. But it feels like they've gone cold on it. Maybe they're not putting the resources behind it to make it work properly.
Kyle Turner: They're definitely not putting the resources into it. I think we would be too late and I wouldn't know if they've moved the shop button because ours is not shoppable.
Nathan Bush: Come on, Instagram, make it shoppable.
Kyle Turner: They've told us that the issue they can't work out what it is, why we can't get it done. They think it might be our bank cards, the same of what we used two years ago when we tried to set up Facebook ads the first time. And then we shut down that Facebook page, created a new one, but I've still got the same card and they're telling me, can you get a new bank card? I'm like, can you fix your bloody backend?
Nathan Bush: So it's got nothing to do with product listings or anything like that. It's literally a payment issue.
Kyle Turner: No. We got thousands of followers. It's plenty night.
Nathan Bush: Ah, fingers crossed for you. All right, number four, can you recommend a book or a podcast that our listeners should immediately get into?
Kyle Turner: Add to Add to. There are hundreds of episodes there on Shopify. People jump on board.
Nathan Bush: Oh, you too. Go on.
Kyle Turner: Thank you.
Nathan Bush: Where do you get your inspiration from?
Kyle Turner: That's a tough one. My nan was pretty much raised by my nan. She was a pretty amazing person. But yeah, my friends who are doing their own startups, we really get behind each other. And when you have going through some tough times, we really try and help each other because we know what that's like. That's probably the greatest support, inspiration and I don't know, you put me on
Nathan Bush: the spot question without warning. I'm sorry about that. All right, last one I have for you that you do know that is coming. Finish this sentence. The future of retail is purpose led.
Kyle Turner: I think customers are moving more and more expecting it and soon I'll be demanding it that you give back to your community.
Nathan Bush: Yeah, beautifully put, Kyle. Thank you so much for joining us on the checkout.
Kyle Turner: Thanks, David. Have a lot of fun.
[Voiceover]: To hear more from Kyle, jump back into episode 246, where Kyle shares how his own upbringing has informed his mission to improve oral healthcare around the world. He also talks about the huge table tech mistake that he made with his first startup and why giving back to the indigenous community is so important to him as a proud WIRA jury man. Thanks for listening and until next time,
Kyle Turner: keep adding to cartoon.
