Personalising the Shopify Checkout: Practical Ways to Increase Conversion and AOV

Most Shopify teams leave checkout largely untouched, often trusting that the default Shopify checkout represents best practice.

However, the best ecommerce brands are customising checkout for their customers and seeing significant gains in conversion rate and average order value.

In this live Add To Cart webinar, Nathan Bush is joined by Alexandra Lawson from Checkout Components and Rafaëlle Champagne, Ecommerce Manager at VRG GRL, to show how leading Shopify brands are approaching checkout personalisation in practice.

This session is designed for ecommerce teams who want practical, proven ideas they can use immediately in their checkouts. We’ll walk through what Shopify Checkout Extensibility makes possible today, where the fastest wins are, and how teams are moving quickly without heavy development or long projects.

You’ll also see a live demonstration from Checkout Components, showing how their clients customise checkout experiences, launch campaigns quickly, and test changes without development work.

We’ll also look ahead at how checkout personalisation continues to evolve. This includes how the same principles you apply today can extend to things like Agentic Checkout, and how to carry that personalised experience forward as customers move across platforms and channels over time.This webinar will run live, with time for questions. A recording and post-event reporting will be available to everyone who registers, even if you can’t attend on the day.