Ep 237 · 5 min · Fri 28 Oct 2022

Andy Evans from humii | Checkout

In this episode of Add To Cart, we checkout Andy Evans, Co-founder of humii, who combine cutting edge technology with real human analysis to evaluate a retailer’s customer experience and provide valuable insights.

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In this episode

In this episode of Add To Cart, we checkout Andy Evans, Co-founder of humii, who combine cutting edge technology with real human analysis to evaluate a retailer’s customer experience and provide valuable insights. With around 200 retailers onboard including Rebel Sport, Lovisa and The Iconic, humii take the mystery out of nailing an amazing customer experience using over 150 metrics. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

This episode was brought to you by…

Read the full transcript Auto-generated

[Voiceover]: Welcome to the checkout. We catch up with previous add to cart guests and ask them five quick questions to get to know them better and leave you with a little extra inspiration to get you through your Friday.

[Voiceover]: Today's checkout features Andy Evans, co founder of Humi. H U M I I Humi combined cutting edge technology with with real world human analysis to evaluate a retailer's customer experience and provide actionable insights. With around 200 retailers already on board, including Rebel Sport, Lovisa and the iconic Humi, take the mystery out of nailing an amazing customer experience with over 150 metrics.

Nathan Bush: Andy, welcome to the checkout. We've heard all about what you're building at Humi in the main episode, but we're here to learn a little bit more about you. Five quick questions. Number one, what's the weirdest thing that you've ever bought online?

Andy Evans: Yeah, look, weirdest thing. I've got an old 1987 Viscount Caravan at home and I bought an awning actually for that. That was kind of a very specific awning for the vintage caravans. 15ft long. Actually got shipped down from, from up your way somewhere around Brizzy down to me on the south coast about 12 months ago. I've never had anything that big shipped before in transit. It arrived damaged. I had to ship it back. I had to ship another one out. It was. Yeah, people were looking at me like, what the hell has this guy bought? Big piece of PVC pipe to ship.

Nathan Bush: Did you take it down to Australia Post and ship it back?

Andy Evans: Yeah, yeah, I wish. It'd be awesome.

Nathan Bush: What is it with vintage caravan? Is that a hobby?

Andy Evans: It was a sort of a Covid purchase renovation job for my wife and I. I think kept us, kept us entertained.

Nathan Bush: How good. You had to sleep in the caravan, didn't you?

Andy Evans: Yeah, yeah, absolutely. I slept on the street a couple of times actually, when I first got it.

Nathan Bush: All right, number two, who is your favorite retailer?

Andy Evans: Yeah, my favorite retailer is a bit of an obscure one. So I live on the, on the south coast of New South Wales. There's a business down here called Rue Goldberg Brew Machine and they, they do home delivery growlers of beer. They offer a service where they, they brew their own beer. They'll drop a growler off at your house and then the next time you put your empty growler out in the street. So it's kind of like a milk run. But yeah, for home delivered beer. They kicked that off in Covid and it was just the greatest lockdown period. Having fresh beer rock up to your house on a Friday afternoon was awesome, so they're still my favorite retailer. I think it's an awesome service and I hope others are doing that in other parts of the country as well.

Nathan Bush: That's amazing. Better than milk. All right, number three, which E commerce practice do you wish was history?

Andy Evans: NPS for sure. Look, I could talk at length about it forever, but I think we all know that it's time for a change. Nps. I think it's something. The quicker that everybody can disconnect themselves and reattach to the reality that NPS is adding very little value, the better for everyone.

Nathan Bush: We had a good chat about that in the main episode, so feel free to go back and check out the NPS versus Humi School back there. Number four, can you recommend a book or a podcast that our listeners should immediately get into?

Andy Evans: There's a book which I was talking about with a friend just last week. It's a few years old now and I went and found my copy underneath the house last week and started reading again called Short Stories of youf Life and Others by a chap named Ted Chang. A lot of sort of blockbuster movies of the last few years have been made based on those stories. You know, one called the Arrival. Might know there's another one limitless with that what's his name with the beautiful eyes. But yeah, short, little short nuggety sort of stories. 20, 30 pages and it's just unbelievable. A lot of mind blowing concepts in there. I think I'm a little bit of a sci fi nerd. It's not crazy sci fi, but it's got some sci fi angles on it. But really interesting book. Cool.

Nathan Bush: Not on my list.

Andy Evans: I'll put it on there.

Nathan Bush: Thank you. All right, last one I have for you. Finish this sentence. The future of retail is.

Andy Evans: The future of retail is a melting pot of innovation. I think it's just going to be a really crazy and a mind blowing sort of ride for the next few years just to see what comes out. We're already seeing so many interesting things and new startups and new ideas coming out of the Australian market and all over the world. I just think it's only going to get more and more over time as more competition enters the market, as E commerce continues to just boom. I think it's just going to be a really, really interesting space to be in over the next few years.

Nathan Bush: So yeah, agree with you wholeheartedly. Andy, thank you so much for joining us on the checkout.

Andy Evans: No worries. Thanks a lot, Nathan. Much appreciated

[Voiceover]: to hear more from Andy, jump back over to episode 214 where Andy shares the challenges of wrangling their team of mystery shoppers, how they advise their clients on where to take action first, and why he thinks MPS is dead. Very controversial. Long live the Humi score. Thanks for listening. And until next time, keep adding to car.

Tagged

  • Customer Experience and Retention
  • Technology and Platforms
  • Industry Trends and Analysis
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