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Anthony Zaccaria from Linktree | Checkout #217

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In this episode of Add To Cart, we checkout Anthony Zaccaria, the Co-founder and Chief Commercial Officer of the brilliant Australian tech company Linktree. What started as a custom web feature for a band has turned into a $1.3 business used by the likes of Selena Gomez, Alicia Keys, Jamie Oliver – oh, and 24 […]

EP 217

In this episode of Add To Cart, we checkout Anthony Zaccaria, the Co-founder and Chief Commercial Officer of the brilliant Australian tech company Linktree. What started as a custom web feature for a band has turned into a $1.3 business used by the likes of Selena Gomez, Alicia Keys, Jamie Oliver – oh, and 24 million other content creators. Today, they have 1.2b visits every month and a team of 270 scattered all over the globe. Not bad for a little custom feature!

Questions answered in this episode include…
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

This episode was brought to you by…

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Nathan Bush
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Nathan Bush is the host of Add To Cart and the founder of the Add To Cart Community, a space where ecommerce leaders, managers and operators come together to share ideas, learn from each other and access practical resources. With a background in ecommerce and digital strategy, Nathan is known for cutting through the noise to surface insights that help teams build and grow better online businesses.

Guest

Anthony is the co-founder of Linktree, the market-leading linking platform enabling creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetise their passion. Founded in 2016 and the first of its kind, Linktree is utilised by more than 19 million users globally including TikTok, Selena Gomez, Red Bull, Alicia Keys, Facebook, the Los Angeles Clippers, Jessica Alba, Comedy Central and HBO.

Juggling his twin toddler boys on the home front, Anthony also co-founded Australia's leading music and entertainment specialist digital agency, Bolster, and content platform LNWY.CO. Prior to Linktree and Bolster, Anthony was an artist manager and worked across agencies and media including Native Digital and The Sound Alliance, and was revealed to be the man behind an anonymous sandwich delivery hotline taking inner Sydney's by storm in the late 2000s.

You can contact Anthony at LinkedIn

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Anthony Zaccaria from Linktree | Checkout #217