Shamini Rajarethnam is the CEO of the luxury skincare brand, Rationale. But she didn't start there.
Entering the business as a Digital Marketing Coordinator and quickly progressing as a Brand Manager, Digital Manager, Marketing Manager, Operational Manager, General Manager and now, CEO, it's fair to say that Shamini knows this business inside out!
Her story is inspirational, especially for those starting out on their ecommerce or retail career.
In Shamini's chat with the Jo-Anne Hui-Miller from The General Store, she discusses the factors that contributed to her success, the importance of teamwork, and the support of the founders.
To listen to the full episode visit: https://addtocart.com.au/add-to-cart/how-rationale-skincare-service-the-most-discerning-customers-in-the-world-352/
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