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Bigger and better warehouses are a status symbol in ecommerce. But if you are going bigger, what do you need to consider?

We are joined by Alisa and Lysandra Fraser, co-founders of al.ive body. After three years, they moved from an Adelaide-based 3PL to a warehouse in Melbourne to be closer to their customers. It took four months and cost them an estimated $1m in lost sales.

Here, they share the the lessons from this warehouse move including making sure you have an experienced person leading the project, running a comprehensive tender and speaking to references.

To listen to the full episode visit: https://addtocart.com.au/add-to-cart/title-from-building-on-the-block-to-brand-building-with-al-ive-body-founders-360/

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The question is on the tip of most e-commerce nerds' tongues - "What's your conversion rate?" It is a powerful and mysterious metric we always strive to improve.

This week on Add To Cart, we talk with Matthew Pezzimenti, founder of the conversion optimisation agency Conversion Kings.

Matt shares the ranges of conversion rates that they see across industries, including key considerations such as the quality of traffic and the difference between users and sessions.

But we press Matt for an actual benchmark number and he gives us one! For most, it will be lower than you expect.

To listen to the full episode visit: https://addtocart.com.au/add-to-cart/unlocking-conversion-rate-optimization-with-conversion-kings-358/

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Some problems are so ingrained that we mindlessly overlook them. Rigid Shopify templates. Smelly socks. Subtle racism. I was lucky enough to chat with a duo who is taking them ALL on. 🚫

Rex Zhang and Nathan Yun are the co-founders of Paire. And they make socks that are designed to solve the problem of smelly, holey, hot and slippery feet. They've recently expanded into other apparel and are expanding internationally.

I wasn't expecting this, but our conversation veered out into the manufacturing process, including how they changed the sock seam angle to revolutionise a sock's fit and feel. It's not what I had in mind when I started an ecommerce podcast but it is fascinating!

Along the way though I picked up a common theme in our chat. Nathan and Rex won't settle for the status quo anywhere in their business.

For example, check out their website - paire.com.au. Built on Shopify, it doesn't look like a standard Shopify site. They have a custom template and eye-catching product shots. It's a delight.

We got a bit deeper when I asked about being young Asian founders in the Australian market. Nathan's raw response floored me. Hearing about his industry experience and how it left him feeling was confronting. I won't try explaining it - instead, we've pulled the clip out below.

These chats really light me up on Add To Cart - those that don't accept the norm in ecommerce and challenge us to be better versions of ourselves.

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Justin Ryan is Co-Founder and Managing Partner at Glow Capital Partners, a private equity firm that invests in high-growth and future-focused companies.

In our conversation, we discuss why unity economics are so important in the businesses that they are considering investing in. Justin breaks down what strong unit economics looks like to him when assessing the long-term viability of an ecommerce business.

To listen to the full episode visit: https://addtocart.com.au/add-to-cart/how-glow-capital-partners-choose-bankable-ecommerce-founders-354/

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Shamini Rajarethnam is the CEO of the luxury skincare brand, Rationale. But she didn't start there.

Entering the business as a Digital Marketing Coordinator and quickly progressing as a Brand Manager, Digital Manager, Marketing Manager, Operational Manager, General Manager and now, CEO, it's fair to say that Shamini knows this business inside out!

Her story is inspirational, especially for those starting out on their ecommerce or retail career.

In Shamini's chat with the Jo-Anne Hui-Miller from The General Store, she discusses the factors that contributed to her success, the importance of teamwork, and the support of the founders.

To listen to the full episode visit: https://addtocart.com.au/add-to-cart/how-rationale-skincare-service-the-most-discerning-customers-in-the-world-352/

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Imagine doing over $1b in sales... and being able to identify 91% of those customers personally. 🤯

I was lucky enough to sit down with Total Tools' Darren Gunton at the Emarsys Power To The Marketer event in Melbourne to understand how they do this.

Sure, they have amazing tech and tools that they have implemented. This will allow them to generate unique insights, personalise the journey and communicate how tradies want to be communicated with - in my experience, not at all.

But there are also customer fundamentals in there that haven't been forgotten. Keeping website design simple, hosting barbeques and speaking to them in stores.

The combined effect of leading customer tech tools and - in Darren's words - genuinely giving a f*&#, will lead to the best kind of loyalty in the long term.

To listen to the full episode visit: https://addtocart.com.au/add-to-cart/how-total-tools-are-mastering-the-trade-of-customer-loyalty-live-350/

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