đź‘‹ Hey loyalty program lovers!
Let Anna Samkova from Albany Advisory give you a 45-second masterclass, would ya?
Because points and discounts are not “loyalty”. They are just margin erosion. And, honestly, we don’t even need to talk about fancy dashboards or customer journey maps. What matters here is strategy, and Anna’s done the maths to prove it.
In episode #500, she flips the script:
âś” Retention = profit
âś” Churn = lost revenue
✔ Customer experience = long-term growth (‼️)
Keep in mind, the best brands aren’t thinking about the next transaction, they’re thinking about the next 10 years. So if you’ve ever wondered why your loyalty program feels more like a cost centre than a growth lever, this ep might help you figure that out.
🎧 Hit play on episode 500 with Anna Samkova.
It might just change how you measure value.
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