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Free download Ideas deck · Black Friday 2026

Don't do Black Friday like everyone else

Cover of the Add To Cart ideas deck: Don't do Black Friday like everyone else

20 pages of ideas, stories and stats from 600+ episodes. Pick the one that fits your brand.

  • Seven ideas to stand out at peak without slashing prices
  • The formula for how much more you need to sell when you discount
  • How LSKD did $10 million in an hour

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Sneak peek · 4 of 20 pages

Take a look inside

  • Preview page: Pick the one idea that fits your brand
    Pick the one idea that fits your brand
  • Preview page: Smart alternatives to a sitewide sale
    Smart alternatives to a sitewide sale
  • Preview page: A gift beats a discount
    A gift beats a discount
  • Preview page: Be the gift the AI recommends
    Be the gift the AI recommends

Ideas deck

What's inside

  1. Start here

    Don't read it all. Pick the one idea that fits your brand.

  2. Seven ideas

    A gift beats a discount. Sell scarcity, not price. Recommend, don't bundle. Give instead of discount. Win it before it starts. Pick your own date. Send the experience.

  3. Four tools

    The discount formula, the rules sheet for your team, 6 AI moves before peak, and the peak checklist.

  4. Real stories

    LSKD, The WOD Life, By Charlotte, Merry People, July and more.

If you've got everything riding on Black Friday, you've probably got bigger problems. Ecommerce is played all year round, but this time of year is a huge opportunity.

Nathan Bush, host of Add To Cart

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