What happens when a 40-year-old health brand decides to go all-in on ecommerce? They replatform both B2B and DTC to Shopify Plus, launch loyalty and subscriptions in six months.
AuthorSuzie Young
Suzie Young is a results-driven Marketing and Digital Leader with deep expertise across ecommerce, CRM, CX and digital transformation. As Head of Digital at Metagenics ANZ—home to Inner Health Plus, Ethical Nutrients and Endura—she recently led a full B2B and DTC replatform to Shopify Plus in just six months, launching subscriptions, loyalty and a new tech stack. Suzie is passionate about agile leadership, building high-performing teams, and creating digital experiences that deliver long-term customer value.