Liam Millward shares how Instant Audiences is helping businesses like Leelo Active increase revenue by identifying non-converting visitors with seamless retargeting.
AuthorSean Meyer
Sean Meyer grew up by the beach in Coogee, Western Australia, where his active, outdoor lifestyle shaped his passion for fitness. After studying construction management at university, Sean realised his true calling lay elsewhere. Following a few years in operations management and a high-profile modelling career in London, Sean returned to Australia with a new goal: to start his own business. In 2019, Sean and his partner launched Leelo Active from a spare bedroom in his parents’ house. Within the first year, Leelo made $170,000 and quickly gained a reputation for premium activewear, beloved by the Pilates community. By 2023, Leelo had expanded into over 25 StyleRunner stores across Australia, and the business is now on track to reach $10 million in revenue.