Erin has over 20 years of marketing expertise and an adventurous eCommerce career. She began at Betfair in online wagering, survived 3 years of creative agency life, before holding multiple roles at Sensis. She then entered the world of eCom serving as Head of Marketing for Luxury Escapes and founding Chief Customer Officer at Cars24. Now, as CMO of Paramount Retail, Erin aims to get more drinks delivered to homes around Australia via BoozeBud and Barrel & Batch.
Erin reveals her quirkiest buys, favourite retailers and the tools that help her lead BoozeBud and Barrel & Batch.
Erin and Damien from Paramount Retail talk streamlining tech, next-day delivery and stepping into physical retail with brands BoozeBud and Barrel & Batch.