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AuthorAlita Harvey-Rodriguez

Alita Harvey-Rodriguez is known as one of Australia’s leading Human Centric Marketing & CX futurists and the brains behind MI Academy. For over a decade, Alita has worked with global brands including REA Group, Mr Toys ToyWorld, SAP, Experian, Mountain Bikes Direct and Alfa Romeo to transform their digital marketing and customer experience. Today Alita specialises in intense training and data-driven innovation programs that help marketers leverage data to reveal hidden profits and build humanised communication strategies that create raving fans out of consumers.

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