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Tracey Bailey from Biome | Checkout #321

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In this episode of Add To Cart, we checkout Tracey Bailey, Founder of Biome.  Driven to launch Australia’s first online eco store way back in 2003 after looking into the […]

In this episode of Add To Cart, we checkout Tracey Bailey, Founder of Biome.  Driven to launch Australia’s first online eco store way back in 2003 after looking into the eyes of an Orangutan in the Indonesian jungle, Tracey Bailey’s pioneering business Biome, now has around 6000 online SKUs and stores in Brisbane, Gold Coast and Melbourne.  With her committed team and a devoted following, Tracey manages ecommerce success with maintaining her ethical commitment – a difficult path, but one well worth the struggle.  

Can you recommend a book or a podcast that our listeners should immediately get into?


Not quite a book or a podcast, I’m going to say You Tube videos.  There’s alot of great content. You’ve got to find a really good content creator.  They’re giving away great advice for free to get you to watch their You Tube channel, so I’d definitely recommend that.  

Seek out You Tube videos on the topics that you’re trying to learn about.” 

The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.

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Tracey is the founder and CEO of Biome Eco Stores, Australia’s first online eco store and greenwashing-free zone. She launched the business in 2003 from her family living room, and today operates five shops and a thriving online store that offer simple, clean and waste-free products. She was named one of the Top 10 People in E-commerce in Australia in 2019 and 2020. Her life’s purpose is creating the change she wants to see in the world, inspired by her childhood in Central Queensland and her encounter with an orangutan in Indonesia.

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