When it comes to e-commerce at scale, Jason Kencevski is redefining the game. As CEO of Speedmaster, Jason Kencevski has transformed a family-run garage operation into a global e-commerce and manufacturing powerhouse, shipping to over 200 countries and fulfilling over five million orders a year. From seamless marketplace integrations with eBay, AutoZone and Amazon to cutting-edge automation that reduces handling time to just 10 seconds, Jason knows what it takes to build an unstoppable e-commerce machine.
In this Checkout episode of Add To Cart, we get a look under the hood at Jason’s top retail inspirations, must-have tech, and the big lessons he’s learned from growing a global brand.
When a Deal Sounds Too Good to Be True…
Even the sharpest e-commerce minds aren’t immune to the occasional online shopping blunder. Jason recalls one of his most bizarre (and disappointing) online purchases.
I bought it from DealsDirect back in the day. I thought I was getting a massive foam hand—you know, like the ones you wave at sports games. But when it arrived, it was one of those tiny, gummy sticky hands that you throw at the wall. I was like, damn.
A reminder that accurate product descriptions in e-commerce listings are everything. Customers know what to expect, and brands that nail their descriptions and imagery, will always win.
The Retailer That’s Nailing Customer Experience Right Now
Speedmaster is an incredibly fine-tuned e-commerce operation, but Jason still has a deep appreciation for physical retail done well. One brand in particular recently caught his eye.
“Stylerunner. I was back in Australia recently and visited one of their stores. It’s incredible. The store design, the branding, the attention to detail. It’s this beautiful light green pastel, and they even put the postcode of each store on their signage. It feels personal, premium, and well thought-out.”
For Jason, great retail isn’t about just selling—it’s about creating an immersive brand experience. He’s decided to borrow some ideas for his own brand: “I’m stealing that postcode idea for our coffee cups. Sorry, Stylerunner!”
The Technology That Runs a Global Ecom Machine
Speedmaster’s success isn’t just about great products—it’s powered by world-class tech. So when asked which piece of technology his business couldn’t survive without, Jason didn’t hesitate.
NetSuite. Hands down. I don’t get paid to say this, but our entire business runs on it. ERP, CRM, warehouse management, fulfillment, e-commerce—you name it, NetSuite powers it.
And it’s not just about convenience. The real-time inventory tracking and automation NetSuite enables is what keeps Speedmaster running at scale. Jason revealed: “Our stock levels are live across every channel at all times—our website, Amazon, eBay, AutoZone. When a customer buys, we know it’s available. We never want a customer to place an order, get excited, then get an email saying, ‘Sorry, it’s out of stock.’ That’s a brand killer.”
A Must-Read for Anyone Looking to Level Up
When it comes to books, Jason has two absolute must-reads—one for personal effectiveness and one for building good habits. His first mention was Seven Habits of Highly Effective People by Stephen R. Covey, “That book changed my life. It taught me how to see things through different lenses, how to be a better leader, and how to actually get things done instead of just talking about it.”
For an easier but equally impactful read, Jason also recommends Atomic Habits by James Clear. “If you just take one thing from Atomic Habits, let it be habit stacking”, said Jason. The idea that if you want to do something, just put it in your way. You want to read more? Put your book on your bed—you’ll either move it or you’ll read it. It’s simple, but it works.”
Jason’s Biggest Business Challenge
Speedmaster’s success has been built from the ground up, without outside funding. And while that independence has its perks, it also comes with challenges—especially when it comes to growth.
We’re a private company, which means we can only spend what we earn. If I make a dollar, I can only reinvest a dollar. There’s no outside money coming in to fuel rapid expansion.
That means every decision they make needs to be calculated, and hiring has to be sustainable, not speculative.
As Jason put it: “I have to grow the business before I can grow the team. And that means making strategic bets. Expanding in ways that actually generate revenue first, instead of hiring a bunch of people and hoping the money follows.” It’s a stark contrast to the venture-backed, burn-rate-heavy approach some businesses take, but for Jason, it’s what has made Speedmaster a resilient, profitable business.
Build a Business That Works for You, Not Just Investors
Jason’s approach to business is clear: build something sustainable, scalable, and valuable to the customer first. Whether it’s perfecting automation, investing in the right tech, or choosing growth over reckless expansion, Speedmaster’s success proves that long-term thinking wins. You don’t need to chase funding or burn through cash to scale. You need smart systems, great products, and a relentless focus on customer experience.
The Checkout is a short snippet of our conversations.
