Nobody can tell you which ad will win. Not your agency, not Sam Kroonenburg, not even Meta.
The numbers make the case. Craft each ad slowly by hand and more than half will never spend. One in four returns three to five times ROAS. Only one in eleven clears ten times. So every ad is a one in ten shot.
That`s why perfecting one at a time is backwards. The game rewards more bets, not better polished ones.
Sam`s target: 20 ads in 30 days. Push to 50 in a week and your odds of a winner hit 83%.
Everyone wants to scale. Elysia Krstevski thinks that`s exactly where a lot of brands come unstuck.
Scaling too fast is when things get expensive and mistakes get made. Right now everyone`s chasing topline revenue, but she asks the fair question: does it matter if it costs you everything to get it?
For her, growth now means sustainable and profitable. That`s why Baby Bunting felt right, the audience she wants, through a retail partner already in the space, instead of paying Meta to find them.
