Anaita Sarkar, Co-Founder and CEO of Hero Packaging, opens up about a critical mistake that nearly led to the downfall of her business.
After hiring an external CFO, she trusted the expert advice and stepped back from monitoring the numbersβa decision that led to six months of financial turmoil, mounting debt, and poor margins.
Anaita shares the challenges of turning the business around, the mindset shift that helped Hero Packaging recover, and the crucial importance of staying on top of finances.
https://addtocart.com.au/add-to-cart/real-ecommerce-talk-success-failure-and-not-giving-a-fck-with-anaita-sarkar-441/
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