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Metrics that Matter | #001

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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Guest

Josh Newport leads Merchant Engagement for Shopify Plus in the Asia Pacific region, working with some of the largest brands on the platform. Josh has previously led digital strategy in agencies and advised clients across marketing, search and social.

Josh Newport from Shopify Plus shares the best growth metrics for your eCommerce growth.

In this episode of Add To Cart, we are joined by Josh Newport from Shopify Plus to discuss the best growth metrics for your eCommerce growth. 

Questions answered in this episode include
  • What is considered a healthy growth rate for an eCommerce business? 
  • How do you balance profitability along with revenue growth? 
  • What is customer lifetime value and how do you measure it? 
  • How do you decide which metrics are right for your business and how do you report on them? 

Josh’s most basic calculation of Customer Lifetime Value looks like this…
AOV x Customer Purchase Frequency Per Year x % Margin = CLV
Regardless of the calculation, the key is keeping the measurement consistent over time!

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