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Email Automation | #004

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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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Jason is a chartered accountant and has over a decade of experience as a business and corporate advisor. He’s worked with businesses of all shapes and sizes from startups, scale-ups, corporates and government on a range of areas including M&A, financial strategy and performance improvement.

He’s a Co-founder of SBO.Financial – an accounting and operational finance business that services high-growth businesses across the world. SBO was founded to bring financial control, clarity and governance to entrepreneurs and high-growth businesses, helping them with bookkeeping, cash flow, metrics and improving profitability.

In this episode of Add To Cart, we are joined by Jason Anderson from Andzen to discuss email automation. In this episode, we dive into email automation to understand how to optimise it for the best returns. We dive into the differences between popular email platforms – particularly Klaviyo and Dotmailer.

We hear some examples from retailers such as Eco and Muscle Republic. And we even find out how Nathan ended up as an active member in a gardening Facebook group. Weird. 

Questions answered in this episode include
  • What is the difference between email and marketing automation? 
  • What are the key automation you should start with for maximum return? 
  • Which email platforms should you consider for your eCommerce business? 

Jason outlines his three must-have email automations for eCommerce:

  1. Data capture series
  2. Abandoned cart emails
  3. Nurture from first purchase to second purchase

This is a great place to start when you are looking to automate your emails!

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