How to maximise sales without compromising security
Questions answered in this episode include…
- What are the most common methods of fraud that you see?
- What are the biggest mistakes by retailers when it comes to fraud?
- How do you manage the risk of fraud vs reward of incremental revenue?
- What are some of the most basic measures retailers can put in place to limit fraud exposure?
Take the Fraud Defensive Test…
Pull up your last three months of chargebacks and work out what percentage of sales they account for. If you have none, or the percentage is very low, ask your self whether you’re being too defensive.
Are you denying legitimate customers at the most critical point?