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Building Australian eCommerce Giants: Secrets & Strategies from Catch Founder, Gabby Leibovich | #028

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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Gabby Leibovich, Co founder of Catch. A Computer Science degree in pre internet days, but it was a passion for retail that really inspired his business career and led him to become an Australian eCommerce pioneer

In this episode of Add To Cart, we are joined by Gabby Leibovich, Co founder of Catch, the business he and his brother started in 2006 from a garage in Melbourne and sold in 2019 for 230 million dollars.

They launched Catch in October 2006 and at that time, the goal was to sell around 60 products per day. Gabby recalls going to early suppliers and telling them about their model of offering a new deal and just a single deal every day at midday. 

Back in 2006, when they told people that they were selling online, the first question they encountered was whether or not it was safe to put credit card details online. In the early days of the business when Gabby was the main buyer, he would drive a van around the streets of Melbourne, knocking on people’s doors to buy goods from them.  Most people would ask which store he was from because they only had experience of making deals with people with brick and mortar stores.

My biggest learning from the Temando arc was really about people. We had grown that to a couple hundred people in size, multiple countries and you get to this of your career, where the businesses is stable and the bane of your existing existence just literally becomes people.

Gabby Leibovich

Questions answered in this episode include

  • At what point did you realise that Catch was going to be really successful?
  • Why did Catch succeed in the early days when so many others did not?
  • Why do you think you and your brother work so well together in business?
  • How do you know when an idea is worth investing in?

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