In this episode of Add To Cart, we are joined by Lee Hardham, Co-founder of Brauz, to talk about Reserve Online Pick Up In Store, a relative newcomer alongside Click & Collect, allowing customers to check product availability in physical local stores. We discuss the technology and metrics of this strategy as well as the opportunities for customer engagement it provides that brands such as Forever New are making the most of.
Retailers have been upping their Click & Collect game in response to Covid restrictions. In the future, as these restrictions ease, Reserve Online, Pick Up In Store is one way to encourage customers slowly back to a face to face shopping experience.
If this is something that interests you, have a think about what unique customer experience you could offer those reserve in store visitors.
They’re coming in to get an item and try it on and have a chat, which really opens the door to a great customer experienceLee Hardham
Questions answered in this episode include…
- What’s the key difference between Reserve in Store and Click and Collect customers?
- How do retailers measure success with Reserve in Store?
- What can we expect from Reserve in Store and Click and Collect in the future?